Bronx Zoo Campaign – ‘The Wild Within’
This rebranding project for the Bronx Zoo explores how design can connect people to nature in an urban setting. I developed a nature-textured logo and a tagline, “The Wild Within,” paired with wildlife photography and outdoor advertising mockups. The goal was to merge bold visual identity with real-world application.
Description
"The Wild Within," a branding and advertising campaign for the Bronx Zoo, was created to get people to think about wildlife in a more personal and emotional way. The logo places animals directly within the letters, made with green nature textures, which further blurs the distinction between typography and imagery. The environmental mock ups featured bus posters and utilized fantastic animal photography with minimal wording. The campaign invited people to reexperience the wildness that is present throughout their lives, even in a city.
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