Sparkling water "sparkSplash" brand development
The brand development of sparkling water emphasizes an pure aesthetic that reflects the essence and energy of water itself. The logo design showcases a stylized water droplet, with flowing wave details to convey a sense of freshness and hydration. Using shades of blue and teal, in the color palette evokes emotions of cleanliness, clarity and coolness. The label design features lines that resonate with the brands image highlighting the natural and invigorating properties of sparkling water.
Description
The process of developing the brand started with designing an modern visual identity that mirrors the freshness of sparkling water.The logo showcases a symbol paired with flowing waves to symbolize hydration and revitalization.A soothing color scheme of blues and teals was selected to convey clarity and freshness.The label design integrates sleek and wavy patterns to complement the products invigorating essence. Mock ups, for packaging were produced to envision how the branding would appear on bottle sizes in order to create an attractive display that resonates with health conscious consumers.
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